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Design

Ideal design that gives the functionality of the interior and exterior a breath-taking and emotional aesthetics: Audi does not only create exciting designs, but spaces for experiences as well. Discover how Audi is shaping the future.

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Design

“Colours are visual statements”

In this interview, Dr Mateo Kries, Director of the Vitra Design Museum, talks about electromobility and the effect colours have on design.

Q4 e-tron:

Only consumption and emission values according to WLTP and not according to NEDC are available for this vehicle.

Design

Aesthetics x Performance = Perfection

Marc Lichte, Head of Design at AUDI AG, is every bit the sailor and has notched up three wins in his class at Kiel Week. Where does he draw similarities between boats and vehicles?

Design

A designer between worlds

Andrés Reisinger is creating a digital artwork with Audi to be presented at Design Miami.

Design

“Tomorrow is undefined. It is up to us to create it”

Digital artist and designer Andrés Reisinger sheds light on the genesis of his creation in the light of the reveal at Design Miami/.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

The vision behind the new Audi activesphere concept¹

Marc Lichte, Head of Design at Audi, talks about the vision behind the new concept car.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

The Four Rings’ new, luminous gaze.

Designer Lukas Rittwage created the Audi eyes – the brand’s iconic new headlights – based on the four rings.

Design

“Human-centered design begins where functionality ends“

Designer Marcel Wanders talks about the importance of human-centered design and his desire to add value to objects.

Design

“The perfect combination of sportiness and sophistication”

We visited the Audi Q4 e-tron experts within Audi’s Colour & Trim department and learned what customers can look forward to.

Q4 e-tron:

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Design

Detective work in the wind tunnel

In the Audi aeroacoustic wind tunnel, aerodynamics specialists are perfecting the shape of the Audi RS e-tron GT.

RS e-tron GT:

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Design

Reinventing the wheel

Audi wheel designer Andreas Valencia Pollex is reinventing the wheel for electric vehicles—in terms of both design and aerodynamics.

Design

The masterpiece

Marc Lichte, head of Audi design, answers nine questions about the Audi e-tron GT.

RS e-tron GT:

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Design

Cool innovation

Innovative paintwork may play a key role in electromobility at Audi. Thanks to game-changing reflective pigments.

Design

Smart craftsmanship

Find out about how the fully electric Audi e-tron GT quattro is being produced at Böllinger Höfe by melding craftsmanship and smart factory technology.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

Marc Lichte’s Audi e-design

Head of Audi Design Marc Lichte talks about the most important design features of the exterior on electric drive models at Audi.

Design

“Colours are visual statements”

Aesthetics x Performance = Perfection

A designer between worlds

“Tomorrow is undefined. It is up to us to create it”

The vision behind the new Audi activesphere concept¹

The Four Rings’ new, luminous gaze.

“Human-centered design begins where functionality ends“

“The perfect combination of sportiness and sophistication”

Detective work in the wind tunnel

Reinventing the wheel

The masterpiece

Cool innovation

Smart craftsmanship

Marc Lichte’s Audi e-design

Sales

Service

Experience