“Tomorrow is undefined. It is up to us to create it” > Design > Audi New Zealand
Andrés Reisinger is considered one of the most important creatives of our time. He strives to bridge the imagined and the tangible. In a digital world, the relationship to the living is more important than ever, he says.
Andrés Reisinger is considered one of the most important creatives of our time. He strives to bridge the imagined and the tangible. In a digital world, the relationship to the living is more important than ever, he says.
Mr Reisinger, you are at the forefront of today’s cohort of digital artists. How did your career as a designer start?
I remember when I was very young, all my friends played video games, while I had no desire to waste my time playing other people’s roles. I wanted to create my own world. Because I am a dreamer. So, at a young age, I started exploring digital software and creating my own spaces, turning my own vision of things into reality.
Now that you are 32 years old, do you have a different vision?
Good visions always change. Everything is always changing. Nothing is still. If it stands still, it will decay. A lasting vision is one that evolves. It adapts to who you are – with all the energies and frequencies that surround you. And as an artist, I discover myself through my art. Because even now, I don’t know who I am. Every time I create, I find out more about myself. That’s my main purpose in creating.
Is that what excites you most about creating, discovering yourself?
I love that my art, whether it’s an installation or an exhibition, can change someone’s day, change their routine for a while and create a little spark or make them think of something else for a moment. That’s a great value for art and design and anything creative to have. And if I can inspire people with my art, then I achieved the ultimate goal of creating.
The seats of the Audi grandsphere concept* are designed for first-class comfort and space. Their positioning is optimised depending on the driving mode². They are key elements of Reisinger’s artwork
Using textures, shapes and light Reisinger creates a seemingly surreal space, one that blurs the boundaries of real and imagined and shows that technology can be an experience.
The seats of the Audi grandsphere concept* are designed for first-class comfort and space. Their positioning is optimised depending on the driving mode². They are key elements of Reisinger’s artwork
Using textures, shapes and light Reisinger creates a seemingly surreal space, one that blurs the boundaries of real and imagined and shows that technology can be an experience.
“It makes us want to capture the infinite potential of tomorrow.”
Andrés Reisinger
Talking about the artwork you created with Audi: what is the main idea behind it?
The artwork simulates the course of a day. Each scene evolves throughout the loops, from morning to sunset and night. It’s an analogy for changing moods. So, the artwork celebrates time and the changes in light and the very subtle colours in the movement of the sun. As time passes, the film shows the very specific and beautiful, subtle things that usually happen in life that we don’t devote so much time to. It makes us want to explore and observe the world and capture the infinite potential of tomorrow, beyond the horizon.
Expanding horizons, that’s what the Audi grandsphere* concept is about, too. How did the concept car inspire you to create the digital artwork?
I understand the Audi grandsphere concept* to be less about driving but more about experiences, both digital and personal. I remember that the initial inspiration came from the idea of moving, while being able to observe our surroundings and landscape due to automated driving*. That distilled down to the beauty we have, the moment of time – symbolised by the light, the sun. Moreover, the three different positions of the seats inspired me to simulate the course of a day: upright in broad daylight, relaxed at sunset, reclined at dawn. We created an analogy. The scene I identify with most is that of the mirror in the room reflecting the outside from the inside. You see a sphere that has a ceiling, but through the mirror you see the sky. I like this idea of the connection between the outside and the inside.
Andrés Reisinger translates the immersive experiential world of the Audi grandsphere concept* into his virtual world of architecture and colour.
Ever since he was a little boy, Andrés Reisinger wanted to create his own world. Still he discovers himself through his art. Every time he creates, he says, he finds out more.
Andrés Reisinger translates the immersive experiential world of the Audi grandsphere concept* into his virtual world of architecture and colour.
Ever since he was a little boy, Andrés Reisinger wanted to create his own world. Still he discovers himself through his art. Every time he creates, he says, he finds out more.
“It’s about honouring the small, ordinary moments that make up life.”
Andrés Reisinger
What specific message do you want to convey with it?
From the artist’s perspective, I could explain how I create data or make it happen, but it’s hard to put into words what the artwork expresses. It speaks for itself. But I would say, the artwork celebrates life. It’s about honouring the small, ordinary moments that make up life. It broadens horizons, inspires the imagination and looks at things from a different perspective. It’s a wonderful connection to the Audi grandsphere concept* that envisions how we will live in the future; how we will travel and have meaningful experiences as we move through cities, landscapes and the world. Tomorrow is undefined, it is full of potential. And it is up to us to create it.
The artwork celebrates time and the changes in light and the very subtle colours in the movement of the sun. A mirror is reflecting the outside from the inside.
Upright in broad daylight, relaxed at sunset, reclined at dawn. The three different positions of the seats of the Audi grandsphere concept* inspired Reisinger to simulate the course of a day.
The artwork celebrates time and the changes in light and the very subtle colours in the movement of the sun. A mirror is reflecting the outside from the inside.
Upright in broad daylight, relaxed at sunset, reclined at dawn. The three different positions of the seats of the Audi grandsphere concept* inspired Reisinger to simulate the course of a day.
